Guide to Digital PageSpeed Score

How to Prepare for the Google Speed Update

With the Google Speed Update set to launch in a few short months in July, it is not too early to begin preparing your website for search engine optimization success….

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Google Search on Mobile Device

Page Speed Becomes Google Mobile Search Ranking Factor in July

In January, Google announced its latest move in its relentless pursuit to prioritize mobile search user experiences. The “Speed Update” is going to integrate page-load speed into its mobile search…

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U.S. Programmatic Digital Display Ad Spending

How to Buy Digital Advertising: Direct Buy versus Programmatic

Deciding how to buy digital advertising can seem overwhelming if you haven’t done it before. There are limitless websites and search engines that sell online ads, including the popular display…

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How to Design an Engaging Website

8 Important Rules for Online Content to Boost Your Marketing Results

Due to differences in consumption habits and marketing priorities, rules for creating quality online content are quite distinct relative to those applied in traditional media. Thus, it is important to…

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How to Get People to Share Your Content

Content is not a standalone tool. Never create content that you don’t believe will drive sharing. In addition to sharing your own content in online directories and on social media,…

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