10 Best Digital Marketing Quotes with Analysis

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Last updated on March 24th, 2018

Great messages aren’t just inspiring; they also cause you to interpret the meaning and reflect on how you can apply the insights in your own life or business. A lot of great digital marketers have accomplished these feats by combining a series of well-selected words to deliver the best digital marketing quotes.

With that in mind, the following is a list of 10 best digital marketing quotes. One example is provided in each of 10 different digital categories for a diversity of insights! Along with the statements, I am sharing my own analysis. Feel free to add your own in a comment at the end.

Best Digital Marketing Strategy Quote

“Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

No quote captures the essence of the role of digital marketing in engaging customers better than this one from Chris Brogan. Online advertising, social media, content, email and other channels are used to build awareness as buyers recognize a problem, offer information and resources as they evaluate the problem, and present compelling benefits when a purchase decision nears. A conversion-first mindset turns off the marketplace and gets in the way of any hope you have to grow your customer base through digital strategies.

Online Marketing Organization

Best Website Development/Design Quote

“Register a real domain, set up a CMS, set up your own hosting, and own your space.” – Rand Fishkin

This line is actually part of a more in-depth quote Fishkin gave as part of a September 2016 interview for a Forbes article on “The Story of Moz.” This statement is a bit more straightforward, but it speaks to the importance of establishing your own home base (or domain) on the World Wide Web. To achieve the benefits of branding, content marketing, audience engagement and SEO, a self-hosted website on your own domain is much more viable than living on a large space like WordPress.com or Blogger.

Best UX Quote

“My Rule of Thumb Is Build a Site for a User, Not a Spider.” – Dave Naylor

This Dave Naylor quote illustrates the symbiotic relationship between user experience and search engine optimization. As Google continues to utilize artificial intelligence to intuit sites like a user, the importance of a high-quality UX escalates. As Naylor notes, the best rule of thumb is to prioritize user experience in your site design, development and content, and believe that Google is focused on moving great pages for humans to the top of its search results.

Best Content Marketing Quote

“Content marketing is the only marketing left.” – Seth Godin

Seth Godin delivered this short but profound line in early 2008. Though a literal interpretation wouldn’t hold water, Godin’s figurative intent was to highlight the (at that time) fast-evolving influence of content in the landscape of business, marketing and the Internet. Ten years later, content marketing is arguably the most important piece of a digital marketing (and marketing) strategy. Top companies pour tremendous time and resources into crafting and distributing compelling, relevant content to their audiences that achieves search engine success, attracts targeted prospects, earns business and inspires loyal relationships.

READ MORE: 5 Best Content Marketing Quotes

Best SEO Quote

“Google only loves you when everyone else loves you first.” – Wendy Piersall

Similar to the Naylor quote, Wendy Piersall’s line validates the UX-SEO correlation. Piersall is indicating that for a website to achieve strong SERP by meeting Google algorithm standards, it must first meet the needs and expectations of search users.

READ MORE: 5 Best SEO Quotes

Best Social Media Marketing Quote

“Content is fire, social media is gasoline.” – Jay Baer

Though this Jay Baer quote also relates to content marketing, it really emphasizes the value of social media in content distribution. Baer is pointing to the symbiotic relationship between high-quality content and the amplification of that content across social media. The ideal scenario is that your content gets in front of the right people who spread the word to their followers. This process sets off an effect similar to that of gasoline dramatically stoking the flames of a fire.

READ MORE: 5 Best Social Media Marketing Quotes

Best CRM Quote

“The purpose of business is to create and keep a customer.” – Peter Drucker

Peter Drucker is most often regarded as an expert on business strategy, leadership and management. However, this quote demonstrates that the foundation of customer relationship management is not much different from historical views on the importance of lead generation and customer retention. CRM technology and processes enable companies to optimize capabilities in these areas by continuously tracking strategies throughout the entire opportunity and customer pipeline to determine which customers and strategies lead to the most profits.

Best Analytics Quote

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

This quite speaks to the essence of analytics and the need for companies to pursue it relentlessly. Agile marketing is necessary for companies to stay up on industry and marketplace trends. In the digital age, buyers swiftly change preference and habits. Communication methods and technology evolve constantly. Ongoing data collection and analytics help your business adapt faster to these changes than competitors to leverage opportunities and avoid threats.

READ MORE: 6 Best Analytics Quotes

Best Email Marketing Quote

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

Email offers the highest return on investment of all digital channels. This quote captures the essence of why that is the case. Few channels offer the ability to engage a large, very targeted audience with personalized communication, in efficient ways. Combined with CRM, big data and analytics, email marketers can achieve all of these benefits, which ultimate drive a strong ROI.

READ MORE: 5 Best Email Marketing Quotes

Best Online Advertising Quote

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

This Craig Davis quote is arguably the most profound on this entire list of best digital marketing quotes for 2018. Nearly three-fourths of online advertising is now native. Companies have moved away from disruptive marketing strategies aimed at impeding the flow of a person’s engagement with copy, image or video content, and instead are putting money into native ads embedded naturally within content to add value to the user’s experience.


There is a lot to learn from top digital marketing quotes by dissecting the intent of the message and the depth of thought that goes into effective delivery. These 10 quotes stand out in a massive crowd of statements that flood the Internet every day.

Do you have other top digital marketing quotes that inspire you and guide your thinking? Do you have your own take on the 10 shared here? Please add a comment and let me know!

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.

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