3 Reasons Administrative Assistants Must Know Digital Marketing

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Last updated on March 24th, 2018

The relationship between traditional administrative assistant roles and digital marketing may not see immediately clear. However, in the current business and economic climate, there are several important reasons administrative assistants need to know digital marketing.

The following is an introduction to three key reasons that every administrative assistant needs to know digital marketing:

You Need to Compete for Jobs

There is no way around it; secretaries and administrative assistants are in oversupply relative to employer demand. The U.S. Bureau of Labor Statistics projected a 5 percent decline in assistant jobs from 2016 to 2026.

The point of sharing this troubling news isn’t to cause current or aspiring office assistants to immediately look for another career path. Instead, it should alert you to the importance of a broader skill set. By adding digital marketing knowledge and abilities to your repertoire, you have a better chance of separating yourself from the crowd in an interview.



Small Businesses Want a Jack-of-All-Trades

A lot of small and medium-sized companies are expanding the role of the traditional office assistant. Operators realize the need to have a website, content, social media and other digital marketing strategies, but they don’t have time to manage them. They also don’t have the budget to hire an office assistant and a full-time digital marketer.

The solution for some is to hire one person who can carry out some traditional office roles more efficiently with technology, and also take on some basic digital marketing tasks. Your role may involve just social media management or blog writing, but every skill you offer increases your value.

Boss Explaining Administrative Assistants Must Know Digital Marketing

Money, Money, Money

The law of supply and demand stipulates that your earning potential is limited when there are more people competing for jobs than there are openings. However, when you have a broader skill set to offer, including digital marketing abilities, your value and earning potential increase. You may even open the door for an alternative career path as a personal assistant that can take on digital roles for a client.

Conclusions

Whether you already work as an office assistant or hope to become one, these three reasons should inspire you to learn as much as you can about digital marketing basics. Get a head start by subscribing to receive email updates on digital marketing insights or download A Comprehensive Guide to Digital Marketing Strategy from Amazon for just 7.95!

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.

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