3 Reasons Web Developers Must Know Digital Marketing

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Last updated on March 24th, 2018

All web developers need to know digital marketing, or at least have a basic understand of its key components. That is, if you hope to optimize your career and income opportunities.

The following is an overview of three of the primary reasons that web developers should understand digital marketing:

Teams are the Norm

A lot of aspiring web developers envision a job sitting at a computer and being left alone to tend to their work all day. This scenario is rare in a traditional employment setting.

Whether you work in a corporation or an agency, developers are typically included with an agency digital marketing team. You collaborate with strategists, web designers, creatives, UX designers, content creators, account leads and others.

Each team member contributes specific expertise to the team, but the best results occur when everyone understands the complete set of digital marketing components. Web developers, for instance, need to know what content the company, agency or client is going to produce to develop the optimal site structure. You need to understand where marketing intends to place key elements within the navigation.

Versatile Web Developer Who Knows Digital Marketing

WordPress and CMS

Nearly 30 percent of all business websites are now created on a WordPress platform, and WordPress dominates the content management system sector with over 60 percent of the CMS marketshare. Web developers can contribute their skills to a more effective WordPress website, but you also need a broader digital marketing acumen to satisfy employers and clients.

Businesses want WordPress sites that are SEO-ready. A web develop must know search engine optimization basics to create or modify themes, install plugins and otherwise prepare a WP-site to achieve strong search results.

Money, Money, Money

Last but not least, the more a web developer knows about digital marketing, the more value he or she brings to employers and clients. Your ability to offer more complete skills and to fit seamlessly within a corporate or agency team enhances your earning potential.

I’ve heard some aspiring web developers say they intend to work alone with clients, and therefore don’t need digital marketing. This thinking couldn’t be further from the truth. If you are a one-person show, you need to know more about digital marketing than any other web developer. Your clients depend on you to set them up with a marketing-friendly website. You can also offer a more thorough suite of digital marketing solutions to increase your business revenue.

Conclusions

These three reasons point clearly to the need for web developers to know digital marketing! Now that you understand why, the next step is to figure out how. Subscribe to receive email updates on digital marketing insights or download A Comprehensive Guide to Digital Marketing Strategy from Amazon for just 7.95!

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.

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