3 Strategies That Make Your Marketing Content Scannable

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Last updated on March 24th, 2018

Making your marketing content scannable is one of the most important online content rules to follow. It is hard to get all readers to explore every single word of your articles. Therefore, set them up to allow the reader to select particular sections that matter most. You might even inspire further reading if someone finds a given section useful.

The following are three of the most important strategies to make your marketing content scannable:

Include Subheadings

Perhaps the most important rule for scannable content is to use subheadings. Subheadings break your content into sections. Each section functions as a supporting point or sub point of your main article topic. It is easy for a reader to scan subheadings for supporting points that are more important to them than the others discussed.

As an added bonus, use H2 header tags with your primary subheadings for improved search engine optimization. Each article should have one H1 header tag for the title, and then H2 tags for subheadings. Google interprets the relationship between your primary topic signified by the H1 tag and sub topics depicted with H2 tags.

Content Marketing Word Art

Create Bulleted Lists

A bulleted list is a better way to isolate a series of key points than identifying them in narrative form. A list breaks up long and overwhelming blocks of content and allows the user to scan through the bulleted items concisely.

Use Effective White Space

What you don’t say or include is as important to making content scannable as you what you do say and include. White space creates a virtual canvas upon which your work of art, or content, stands out. Spaces created by section breaks and bulleted lists contribute to more effective white space. Images and other features help break up free-flowing content to provide more white space as well.



Conclusions

Following these three primary rules to make your marketing content scannable will do a lot of your business. There are some additional strategies and tips that help; get more of them and other great digital marketing insights when you download A Comprehensive Guide to Digital Marketing Strategy from Amazon!

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.

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