4 Reasons Why Your Business Needs a Content Management System

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Last updated on March 24th, 2018

Since you are here, it is likely that you have been asking, “Why should my business have a content management system?” or “Why does my business need a CMS?” By the time you finish reading, you will understand a CMS is the new norm in company websites, and why your business needs a content management system to compete.

The following are the top 4 reasons why your business needs a Content Management System:

1. Widespread WordPress Acceptance
2. Benefits of Open Source Development
3. The Importance of Blogs in Content Marketing
4. Control and Tight Budgets

Widespread WordPress Acceptance

Content Management Systems have grown tremendously based on increased acceptance of WordPress as a viable business platform. In its early days, WordPress was viewed as a low-scale option for small businesses on a tight budget. Now, even Fortune 500 companies have websites built on WordPress. There are other CMS options, such as Joomla and Drupal, but WordPress pioneered this technology and remains the giant that moves it forward. It is no longer uncool for a significant business to say its website is built on WordPress.

I have a lot of web development students in the digital marketing classes I teach. When I bring up the increased importance of WordPress and content management systems, they get a bit leery about their career paths. In fact, by combining developing or coding skills with CMS expertise, their value only increases.

The reality, though, is that there has been a massive shift toward CMS-based websites over the last few years. Some recent data shows that nearly half, 40 percent, of all websites now utilize a content management system. WordPress dominates about 60 percent of the CMS market, and accounts for nearly 30 percent of all websites in operation. Drupal and Joomla combine for another 10 to 11 percent of the CMS market share combined, with a lot of smaller players making up the remainder of platforms.

Here is a chart from OpenSourceCMS suggesting that WordPress has an even higher share of the CMS market in early 2018:

Most Popular CMS Tools of 2018

Benefits of Open Source Development

A key reason that WordPress and content management platforms have evolved is because of their open-source structure. Website operators have the ability to develop and grow their sites with assistance from developers around the world. These developers contribute thousands of new plug-ins that provide opportunities for users to expand the features of their CMS sites without any coding skills.

As the popularity of CMS has grown, so too has the attraction for top developers to create and distribute tools for it. Currently, a lot of the best plug-ins are offered for free, with opportunities to expand on their capabilities by upgrading to paid pro versions. With these plug-ins, you can enhance the look and feel of your site, the features and resources you offer, and the quality and distribution of your content.



The Importance of Blogs in Content Marketing

Blogs are a key ingredient within content marketing, which is now a primary component of a digital marketing system. Historically, companies would hire agencies or web developers to set up a website of static pages. Periodically, they would update these pages with fresh content and a new look. Now, the vast majority of the content accessible from a company’s domain is within a blog. Blog content helps businesses expand their reach by presenting a lot of information on topics of importance to target markets, and by building success in search engine optimization.

Content management systems align well with the importance of blogs. They enable simple creation and distribution of new content without much, if any, technical competence. It is also easy to create your site structure and navigation to match your readers to primary topics and content of interest using one of the countless themes available for WordPress and other systems. Re-organizing your site is often just a matter of shifting some widgets around in your administration area.

Control and Tight Budgets

The desire of more companies to have control over their website operation and content development, combined with tight budgets, are a major catalyst for the expansion of content management systems.

Companies would rather pay an agency or have developers customize a site on a WordPress foundation, to blend a branded design with easy functionality. Internal employees with limited HTML skills can easily create and publish fresh content on your site or blog. You can still pay development and design experts to refresh your site every few years, but the investment to build out your content on an ongoing basis is limited.

Conclusions

These are some of the most important reasons why your business needs a content management system. Whether your company is small, medium or large, WordPress and other content management tools offer tremendous customization, scalability and cost control to meet your needs.

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.

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