Last updated on March 24th, 2018
Search engines are the first place typical online users go to find information or a solution to a problem. Thus, search engine optimization is a vital piece of the success of any company on the Web.
The following are five of the best SEO quotes (in no particular order) from top digital marketing experts, along with analysis of their meaning and value to marketers. Feel free to share your favorites in the comments section to follow!
1. “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” — Phil Frost
Phil Frost of Main Street ROI explains the three-way relationship between website operator, Google and search users. Companies that attempt to game the SEO system take on a manipulative mindset of leveraging Google to take advantage of its users. The partnership Frost describes is a more ideal long-term scenario, where your company recognizes Google’s goals of delivering useful, relevant content to users, and you create it for them. This mentality creates a win-win-win scenario.
2. “The best link building strategy is to create something awesome and let everyone know about it.” — Tim Soulo
Tim Soulo, head of marketing at Ahrefs, isn’t breaking new ground by pointing out that link-building should begin with the creation of quality content. This premise is understood by reputable website operators with a basic sense of content marketing and search engine optimization. However, the last piece of Soulo’s statement highlights an often overlooked part of the link-building equation. You have to alert people to the existence of your quality content, by sharing it on social media and delivering it through other prominent channels your targeted prospects use.
3. “SEO is not about search Engine Optimization, it’s all about User-Experience Optimization!” — Muhammad Ahmad
I’ve previously discussed the symbiotic relationship between user experience and SEO, so Muhammad is spot on with his assessment. As noted in Frost’s partnering quote, you align yourself with Google’s plan for its search engine when you prioritize a quality user experience. As Google has integrated more artificial intelligence into its search algorithm, it has looked beyond the basic notion of quality content to ensure users get search engine results full of great web pages.
4. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” — Aaron Wall
This Aaron Wall quote doesn’t immediately scream “SEO,” but he is again highlighting that search engine optimization hinges on the reaction visitors have to your web page. Google has upped the importance of UX factors such as on-site duration to put more onus on what user behaviors on a site say about its quality, usefulness and relevance.
5. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.” — Matt Cutts
Every long-time SEO expert is familiar with Matt Cutts; he was the most prominent voice representing Google insights on search engine optimization as the head of Google’s web spam team. Cutts now works for the U.S. Digital Services in Washington, D.C. Matt is pointing out that Google really wants website operators to just focus on their users while search engines take care of the evaluation. Rather than implementing strategic link-building strategies aimed to trick Google, earn high-quality links by executing and sharing great content.
These are five of the best SEO quotes that offer perspective on how to effectively create and distribution content that Google and other search engines want to get in front of users. Ponder these statements and insights and integrate them into your strategy. Feel free to add a comment with your favorite, or with other top quotes on SEO!
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