Last updated on March 24th, 2018
Content marketing is a vast area, but one that is vital to success in the current digital landscape. The good news is that a lot of experts have weighed in content marketing with powerful insights and commentary in the form of impactful quotes.
The following are five of the best content marketing quotes (in no particular order), along with analysis of their meaning and value to marketers. Feel free to share your favorites in the comments section to follow!
1. “Content is the reason search began in the first place.” — Lee Odden
In the early days of content marketing, companies confused the relationship between quality content and search engine optimization. Unfortunately, infant search engines didn’t do much to train content creators in good habits, by emphasizing keyword density and other factors that could easily be learned and manipulated. Google eventually realized that an optimized user experience was better for everyone, and it has continuously tuned its algorithm to compel marketers to prioritize useful, relevant content to targeted users. Thus, the point Lee makes is finally seeing the light of day in marketing strategy.
2. “Traditional marketing talks at people. Content marketing talks with them.” — Doug Kessler
Content marketing is most successful when the purpose is to provide targeted people with helpful information and resources in their time of need. When you operate with this mentality, you invite comments, questions, feedback and other forms of engagement. This engagement allows you to build trust, establish brand authority and be in the driver’s seat when a person is ready to make a purchase.
3. “A good content marketer can empathize with their audience and can therefore understand what topics they should create content on, what tone of voice to use, and what channels to promote the content in.” — Rand Fishkin
Moz Founder and leading expert on content and SEO Rand Fishkin outlines key factors in an effective content marketing strategy with this statement. As with other forms of marketing, you can’t create great content without first understanding the needs, problems and emotions your target audience experiences. The topics addressed, format, tone and distribution channels within your content strategy contribute to a powerful results only when you can empathize with your customer.
4. “Without strategy, content is just stuff, and the world has enough stuff.” — Arjun Basu
Basu is also speaking of the importance of quality within your content marketing strategy. There has been more information produced in tangible form since the start of the 21st century than in human history up to that point. The Internet, and search engines, are flooded with page after page of content. The pieces that rise to the top, capture attention and achieve intended results are built with quality as a priority.
5. “When creating content, be the best answer on the internet.” — Andy Crestodina
Articles and other forms of content are really just in-depth answers to the questions people ask Google to help answer. Preparing your blog post as an answer to key questions your audience members have is what gets attention, interest and action. As Andy points out in this top content marketing quote, Google’s real goal is to deliver the best answers to user questions (queries) in its search results.
These are five of the best content marketing quotes that offer perspective on how to effectively plan and execute with your content creation and distribution. Ponder these quotes and insights and integrate them into your strategy. Feel free to add a comment with your favorite, or with other top quotes on content marketing!
For more insights on content and other digital marketing topics, Subscribe to our email feed or periodic newsletter!