Access to a large audience, low costs and high return on investment are among factors driving the rampant expansion of email marketing. Email is useful for both attracting and retaining your most profitable customers.
The following are five of the best email marketing quotes (in no particular order) from top experts, along with analysis of their meaning and value to marketers. Feel free to share your favorites in the comments section to follow!
1. “To not have an email address is the digital equivalent of being homeless. Without it you can’t shop online, bank online or engage with social media.” — Dela Quist
There are currently more than 3.7 billion worldwide email users, and that number is projected to increase to more than 4 billion by 2020.
As suggested by Dela in this thought-provoking quote, it doesn’t make any sense for a company today to ignore the widespread access your brand has to any type of audience via email communication.
2. “Email is the new email.” — Jordie van Rijn
Though concise, Jordie’s message about the revitalization of email is profound. In the early 2000s, email marketing was left for dead as companies struggle to generate a response.
However, thanks to growth in database technology, improved targeting and analytics, and increased user reliance on email communication, email marketing has been reinvented as the highest ROI-generating digital communication platform.
3. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” — David Newman
Email will never be as personal as face-to-face or telephone communication, but effective targeting and relevant campaign distribution enables you to connect on a very personal level with a lot of people.
This combination of personalization and efficiency creates the scalability that David speaks of here. It is your job to ensure that you target the right people with precise messaging and appropriate frequency.
4. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” — Ramsay Leimenstoll
The mass distribution of generic emails is what died to make room for the new email. There is simply no room for wasting time, money and resources targeting a high volume of low-opportunity prospects.
Naturally, a large contact list has benefits. However, as Ramsay points out, achieving a 5 percent response from niche lists is better than a sub-1 percent response from unsegmented campaigns. The long-term customer retention and profit potential are much greater as well with focused communication.
5. “Email is possibly the greatest owned media channel for brands.” — Joe Pulizzi
No need to read between the lines to pick up Joe’s message. Everything brands do in marketing is aimed at increasing revenues in the most efficient ways possible.
As the graphic below demonstrates, email is the unparalleled champion of ROI in the current digital age.
These are five of the best email marketing quotes that offer perspective on how to effectively create and distribute email campaigns that contribute to a high return on marketing investment. Consider how these these statements and insights can help you build a more powerful strategy. Feel free to add a comment with your favorite, or with other top quotes on email marketing!
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