50 Best Digital Marketing Experts to Follow in 2018 (By Category)

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Last updated on March 24th, 2018

Digital marketing is truly an arena where you learn and grow by immersing yourself in communities with other top experts. Thankfully, these experts are widely accessible on the web, through their blogs and via social media.

There is no way to identify every single person that has contributed significantly to the digital marketing community, but the following is a solid list of 50 of the best digital marketing experts to follow in 2018! I’ll kick things off with 10 of the superstar experts in digital marketing strategy, who are capable of offering value across all components. The remaining experts are broken into eight categories within the digital marketing landscape, with five people highlighted in each topic.

Top 10 Digital Marketing Superstars of 2018

These are 10 of the foremost authorities in digital marketing in 2018. Each of the following stars is known for their breadth and depth of knowledge and talent across the digital arena (in no particular order and with Twitter profile links):

Based in Australia, Jeff has a slew of digital marketing accomplishments, including the #1 Content Marketing Influencer, Social Media Marketing Strategist & Speaker, Forbes Top 10 Social Media Influencer and #1 Global Business Blog.

Author of many popular business and marketing books, including Purple Cow and Permission Marketing, and Founder of Inbound.org.

Founder of software giant Moz and the world’s foremost authority on all things SEO.

CEO of Thulium Company and top 25 global influencer in many digital marketing categories, including: CMO, CIO, AI, AR, VR, IoT, BigData and MarTech.

Former chief evangelist of Apple, now chief evangelist at Canva, and 13-time author.

President of Convince & Convert, best-selling author and keynote speaker.

Founder of #CustServ, author and Forbes Top 10 Futurist.

Global digital marketing and artificial intelligence influencer, and author.

Founder of CrazyEgg, entrepreneur and columnist for Forbes, Inc, Entrepreneur, Huffington Post and more.

CEO of Vayner Media, investor in several major social media companies and best-selling author.

Best Content Marketing Experts to Follow

These are five of the best content marketing experts to following in 2018:

Gini Dietrich (@GiniDietrich): CEO of Arment Dietrich and author.
Darrin Rowse (@ProBlogger): Speaker, author and founder of ProBlogger.
Joe Pulizzi (@JoePulizzi): Founder of the Content Marketing Institute.
Andy Crestodina (@AndyCrestodina): Co-Founder of Orbit Media, speaker and content marketer.
Ann Handley (@MarketingProfs): Founder of MarketingProfs.com and best-selling author.

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Best Search Engine Optimization Experts to Follow

These are five of the best SEO experts to following in 2018:

Robbie Richards (@RobbieRichMktg): Blogger at RobbieRichards.com and digital strategist with Royal Jay.
Eric Enge (@stonetemple): Founder and CEO of the award-winning Stone Temple digital marketing agency.
Cyrus Shepard (@CyrusShepard): Founder of Fazillion Media and former Director of SEO and Audience Development at Moz.
Danny Sullivan (@dannysullivan): Founder of Search Engine Land and Search Engine Journal.
Aleyda Solis (@aleyda): International SEO consultant, speaker and author.
AJ Ghergich (@SEO): SEO and content marketing expert.

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Best Social Media Marketing Experts to Follow

These are five of the best social media marketing experts to following in 2018:

Brian Fanzo (@isocialfanz): Keynote speaker and specialist in social media marketing.
Michael Stelzner (@Mike_Stelzner): Founder of Social Media Examiner and Social Media Marketing World.
Rebekah Radice (@RebekahRadice): Author, entrepreneur and founder of Radiant Media LA, a social media marketing and training firm.
Tim Hughes (@Timothy_Hughes): Co-Founder of Digital Leadership Associates the Global Social Media Consultancy and speaker specializing in social selling.
Melonie Dodaro (@MelonieDodaro): Keynote speaker, author and social selling expert.

Best Customer Relationship Management Experts to Follow

These are five of the best CRM experts to following in 2018:

Jeff Sheehan (@JeffSheehan): Influencer, author and speaker specializing in social selling.
Hiten Shah (@hnshah): Entrepreneur involved in several startup businesses, including CrazyEgg, KISSmetrics and Quick Sprout.
Paul Greenberg (@pgreenbe): Author, consultant and speaker in CRM and SCRM.
Bob Thompson (@Bob_Thompson): Founder of CustomerThink.
Larry Lentz (@CRMLarry): CRM MVP with Microsoft Dynamics.

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Best Analytics Experts to Follow

These are five of the best analytics experts to following in 2018:

Ronald van Loon (@Ronald_vanLoon): Data scientists that helps data-driven companies optimize their value.
Spiros Margaris (@SpirosMargaris): Venture capitalist and industry influencer in financial services and insurance technologies.
Andreas Staub (@andi_staub): Managing partner at Fehr Advice Behavioral Economics Consultancy Group, specializing in insurance tech.
Bill McCabe (@IoTRecruiting): Internet, AI and analytics-centered recruitment specialist.
Simon Porter (@simonlporter): Worldwide VP of Digital Marketing at NGA Human Relations and cloud-based expert.

Best Email Marketing Experts to Follow

These are five of the best email marketing experts to following in 2018:

Ian Brodie (@IanBrodie): UK-based marketing consultant specializing in lead generation.
Justine Jordan (@MelaDorri): VP of Marketing at Litmus App.
Dave Chaffey (@DaveChaffey): Editor of SmartInsights and author.
Jordie van Rijn (@jvanrijn): Email marketing consultant and columnist from the Netherlands.
Chad S. White (@chadswhite): Author and research director at Litmus App; formerly with Salesforce.

Best Mobile Marketing Experts to Follow

These are five of the best mobile marketing experts to following in 2018:

Cory Holliman (@CoryHolliman Specializes in local small business proximity marketing solutions.
Andrew NG (@AndrewYNg): Co-Founder of Coursera and adjunct faculty member at Stanford.
Mike Quindazzi (@MikeQuindazzi): Managing Director of PwC’s Strategy&
Asif Khan (@AsifRKhan): Founder of the Location Based Marketing Association.
Dejan Jacimovic (@dejanjacimovic): CoFounder of Stunt Coders and e-commerce specialist focused on mobile integration.

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Best Online Advertising Experts to Follow

These are five of the best online advertising experts to following in 2018:

Larry Kim (@LarryKim): CEO of MobileMonkey and founder of WordStream.
Dario Salvelli (@darios): Oversees social media and online advertising globally for Lamborghini.
Julio Alonso (@JulioAlonso): Founder and CEO of specialized Spanish media group WeblogsSL.
Michael Guerrieo (@Guerrieo): Digital marketing vice-president based on Los Angeles; specialized in multi-channel strategies.

More Great Digital Marketing Experts to Follow

If you aren’t satisfied with learning about just 50 great experts across all categories digital marketing, the following is a bulleted list of other top influencers to pay attention to in 2018 that you can’t fit into a box (or at least a short list)!

Chelsea Krost (@ChelseaKrost)
Danielle Guzman (@guzmand)
Neil Kokemuller (@NeilKokemuller)
Peg Fitzpatrick (@PegFitzpatrick)
Ian Cleary (@iancleary)
Brian Ahier (@ahier)
Vala Afshar (@ValaAfshar)
Ross Hudgens (@RossHudgens)
Eric Siu (@ericosiu)
Joe Lazauskas (@JoeLazauskas)
Kevan Lee (@KevanLee)
Joel Klettke (@JoelKlettke)
Evan Kirstel (@EvanKirstel)
Steve Cartwright (@FX_Digital)


This is an extensive, but in no way complete, list of the top digital marketing experts to follow. Check out their Twitter profiles and do some Google searching to learn more about the value these great people can bring to your digital lives. And for the grand finale bonus, you can follow all of these great digital marketing gurus in one Twitter list to get powerful treats organized and delivered efficiently in one feed!

Do you have someone you follow that has been overlooked here? Please add a comment, share a name and Twitter profile, and let us know why you value the person!

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.


  1. Thanks for including our CEO Eric Enge of Stone Temple, but you have him in the wrong category! He’s never done online advertising, but is one of the most respected SEOs in the world, lead author of best selling Tye Art of SEO

    1. Hi Tony,

      Thanks for reading the post and for commenting. I will definitely check out Avinash and find an appropriate way to highlight!


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