Search engine optimization is one of the most important business and marketing activities that your company can engage in during the digital age. Ninety-three percent of all online experiences begin with a search engine (see infographic below), which means your company is out of most online buying consideration sets without successful SEO.
The challenge for most small companies is that they lack the resources to pay a full-time internal staff to manage search engine optimization. Those companies that try often fail because there is too much for one individual to handle. Given the importance of SEO to your small business, outsourcing this role is a viable option. The following are some of the top benefits of outsourcing SEO for small businesses!
Expert SEO Management
It is rare that a small company has one or more individuals that have broad and deep expertise in search engine optimization. However, a firm that specializes in SEO or all facets of digital marketing does.
A pure SEO firm usually has several people with search engine optimization expertise, and may even have people with more in-depth expertise in areas like content creation, user experience, web development, web design, Google, Bing and other factors that influence search marketing success.
Adapt SEO to Algorithm Changes
Even if you have someone on your team that understands the current state of search engine optimization, there is no guarantee of long-term SEO success. Google tweaks its algorithm 500 to 600 times per year, and communicates major updates once or twice a year. These changes are intended to reflect changing needs and expectations of search users.
Thus, your business not only needs someone who currently possesses SEO knowledge, you need people that have the time and resources to continue to learn and train for adapting search strategies. Your ability to adapt to evolving Google algorithms is necessary to sustain and grow your search traffic results.
Improved Search Engine Results Positions
One of the most tangible benefits of outsourcing SEO for small businesses is improved search engine results positions. Just like you would hire an electrician to update and maintain your company’s electrical needs, it makes sense to hire dedicated professionals to earn the SERP you need to drive traffic.
In most cases, a page-one listing is required to generate referral traffic to your website. Seventy-five percent of users never scroll to page two of results, and very few ever click on those listings.
Accountability for SEO Success
You can hold your own employees accountable for search engine optimization results if that is their job. However, you would need to provide adequate time and tracking tools to enable them to gather the necessary data to produce reports.
SEO firms have the infrastructure and experience in place to demonstrate the benefits they produce for your business. It is common for a specialized firm like this to provide monthly reports accounting for accomplishments and growth across all agreed upon objectives for your business. Clear data helps you understand the return on investment you gain from outsourcing SEO. You also have the information needed to end the relationship if performance isn’t up to your expectations.
The benefits of outsourcing SEO for small businesses are strong and clear. Improve your SERP, referral traffic and conversions by leveraging the talents of a search marketing specialist!
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