Page Speed Becomes Google Mobile Search Ranking Factor in July

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In January, Google announced its latest move in its relentless pursuit to prioritize mobile search user experiences. The “Speed Update” is going to integrate page-load speed into its mobile search algorithm beginning this July 2018. Page speed has been a rankings signal on desktop for a while now, but has yet to affect positions on mobile devices.

Google has continued to focus on an optimized mobile UX since its famous April 2015 Mobilegeddon update. It has also communicated a clear intent to compel website operators to deliver great user experiences by amplifying search signals beyond quality content.

Google Search on Mobile Device

Things to Know about the Google Speed Update

The following is an overview of the key things to know about the impending Google Speed Update for mobile searches:

Focus on the Negative

The Speed Update won’t propel sites with fast load times higher in search positions; instead, it will demote those pages that have exceptionally slow page loads. Thus, the percentage of sites impacted is somewhat limited.

Relevant Content is Still Key

Google will still prioritize the most useful, relevant content for users. Thus, you can overcome a slow load time if you have great content to offer to targeted users.

Technology Doesn’t Matter

Actual load time for a page is the only thing that matters in the new Speed Update. There is no emphasis on a particular type of technology used to achieve efficiency; Google just wants a web page that offers a quality UX.

Conclusions

This is a basic look at the key factors to consider in the impending Google Speed Update. To position your business and your website for search engine optimization success when the update arrives, read How to Prepare for the Google Speed Update!

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.

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