How to Get People to Share Your Content

Content is not a standalone tool. Never create content that you don’t believe will drive sharing. In addition to sharing your own content in online directories and on social media,…

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Best Content Marketing Formats and How to Use Them

When your company has a great understanding of its marketplace and has developed one or more buyer personas, the next usual step in the content marketing process is to determine…

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Data Showing Importance of Online Customer Reviews

The Importance of Online Customer Reviews

I often joke about the difference between “real friends” and “Facebook friends.” However, in truth, people shopping in eCommerce seem to value the input of online friends, and strangers for…

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9 Reasons to Use Mobile Marketing in Your Business

You have probably heard whispers, or rather loud roars, about the growth of mobile marketing importance, and are wondering, “Is mobile marketing right for my business?” In most cases, the…

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What is a Buyer’s Journey and Why Should You Care?

If you operate a business that engages in content marketing, it is imperative that you can answer the question, “What is a buyer’s journey?” It is virtually impossible to optimize…

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