What is Black Hat SEO?

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The phrase “content is king” has long been used in search engine optimization to point out that quality content is job one to good search rankings. Black Hat SEO is the use of aggressive SEO techniques and tactics that focus only on search engines and not a human audience, and they usually does not obey search engine guidelines.

The following is a look at Black Hat SEO basics, along with insights on how to safeguard your website from employing them!

Black Hat SEO Basics

Keyword stuffing, invisible text, cloaking and doorway pages are some examples of black hat SEO techniques. Some websites also add unrelated keywords in content or swap out the content on pages after they are crawled by search engines. The goal of these tactics is usually short-term financial gain rather than long-term Web development.

Black Hat SEO Tactics
Image Credit: https://www.randombyte.com/best-white-hat-seo-techniques/

How to Avoid Black Hat SEO

Just as the best defense is usually a good offense, the best way to avoid Black Hat SEO is to use Google-friendly strategies. Though the term is less-known, implementation of proper techniques is called White Hat SEO.

Google is primarily looking for websites and pages that deliver useful, relevant results to search users. If you make such delivery your priority in creating quality content, you are likely avoiding Black Hat SEO. Furthermore, as you incorporate additional search-ranking tactics, emphasize those that contribute to an optimized user experience. If your moves are good for the user, they are likely valued by and safe with Google and other top search engines.

Conclusions

As you can see, there are a lot of common strategies that fit the criteria for Black Hat SEO. In reality, only those webmasters interested in gaming the search system and manipulating users are familiar with all of these. However, it is good for well-meaning operators to understand these problematic search strategies to avoid Black Hat search tactics. Do right by your users and achieve White Hat SEO!

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About the Author: Neil Kokemuller

Neil Kokemuller is a veteran college marketing professor with an MBA. He has also been a freelance business and marketing content writer and website creator since 2008.

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